Marketing Research Paper Example | Topics and Well Written Essays - 500 words - 5

Marketing - Research Paper Example uyer, because the seller is denied an opportunity to enjoy the fruits of their labor and ideas while the consumer is deceived into purchasing products they did not intend to purchase, thinking they were the original ones. Do not harm: this means avoiding introduction of counterfeit products that can cause loss to companies that have invested their resources in producing their superior quality products and spent years on end developing their brands. Foster trust in marketing system: production of knock-off products goes against the principle of fostering trust with the competitors because it is done in bad faith and it is also against the law. This also negates trust because it entails undertaking of deceptive product design, pricing, delivery and communication (Kotler & Keller, 2009). Embrace ethical values: production of counterfeit products goes against building of relationships and enhancing consumer confidence, transparency, and respect because they are forced to purchased goods they did not intend to purchase. The gap model of service quality is a customer satisfaction framework that addresses five major gaps that organizations experience when trying to meet their customer requirements, while service quality addresses anything that makes quality of services appealing to the customers. I recently experienced organizational relationship marketing when I visited a restaurant to purchase fast foods. The restaurant attendant treated me so warmly that I felt that I should stick to that particular restaurant whenever I needed to purchase fast foods. This included use of hospitable language, high standards of catering etiquettes and other treatment that made me feel like I am a worthy or a highly valued customer (Kotler & Keller,

Terrorism and Human Rights in Kenya Dissertation

Terrorism and Human Rights in Kenya - Dissertation Example This not withstanding, terrorism is gradually emerging to be one major setback to the protection of human rights in Kenya. This situation has created a situation that is best described by Karanja (2003) who states that â€Å"The word terrorism sends a cold chill down the spine of every Kenyan.† Indeed as far as terrorism is concerned, one attack is not small enough to be neglected. This is because acts of terrorism come with so much emotional and psychological traumas; not to talk of physical pain and agony, loss of property and most unfortunately death of human beings. Even as these negative effects of terrorism affect humanity and more specifically residents of Kenya, one other area of concern that has gained so much prominence and come to the table of discussion is the issue of human rights of people in Kenya who suffer in the various events of terrorists attacks. In 1956, 1998 and 2002, Kenya suffered various degrees of terrorist bombings of which Kenya suffered catastroph ic effects. Not quite unusual, Kenya responded to these bombings with counter-terrorism. These counter terrorisms however worsened Kenya’s plight: especially that of ordinary citizens as their human right protection and general security came under threat. It is against this background that this research has been set off to investigate the relationship between terrorism and human rights issues in Kenya. It is against this background that this research has been set off to investigate the relationship between terrorism and human rights issues in Kenya. The research proposal shall critically analyze the evolution of human rights in Kenya, history of terrorism in Kenya,