Case Study Analysis Paper Essay Example | Topics and Well Written Essays - 1500 words

Case Study Analysis Paper - Essay Example Doug will be required to conduct a diagnosis of the newly initiated orientation program and the prevailing work environment so that he can identify the problems contributing to the poor employee participation. A diagnosis will help Doug determine whether or not his program or the work environment or both are causing problems relative to participation in new employee orientation program (Jackson et al, 2011). It is only after Doug has conducted a diagnosis of the program and the employee work environment can he effectively construct an action plan (Jackson et al, 2011). Doug must be careful however, to check the results and look for additional information which can identify other â€Å"aspects of the problem† (Kubr & Prokopenko, 1989, p. 67). Doug will have to take into account a large spectrum of variables. As von Hippel (1994) informs, in order to solve a problem, information is needed and problem solving â€Å"capabilities† must be utilized (p.429). In this regard Dou g will be required to process the results of his diagnosis and reevaluate six specific facts of a workable strategy: stated goals; diagnosis of the environment; strategizing; evaluation of the strategy; implementing his strategy; and control of the strategy (Schendel & Hofer, 1979). In strategizing, it will be entirely necessary for Doug to take account of the people that he seeks to set goals and strategies for: new employees. In anticipating and setting strategies for new employees and the work environment, it will be necessary for Doug to take into account pre-employment expectations, experiences following employment and any gaps that might influence new employees’ morale (Sutton & Griffin, 2004). For instance, high expectations prior to entering the workplace may not have been fulfilled and thus employee motivation and morale might be low. Doug’s strategy may have to be reorganized around reaching out to employees as a means of motivating employees rather than mere ly orientation strategies. In other words, a diagnosis of the program and the employee’s environmental conditions might inform Doug that his program does not correspond with the experiences of the new employees. Thus an action plan will have to take these factors into consideration. Doug must take all reasonable steps to ensure that he is responsive to the lack of participation by new employees. If the problem turns out to be a mere scheduling problem he might want to reschedule his program so that it accommodates the schedules of a majority, if not all of his new employees. Scheduling may only be one of the problems that require Doug’s attention. It might also be a problem with the gap between pre-employment expectations and post-employment experiences. A review of the literature informs that there are a number of solutions that Doug may consider and these solutions relate to long-term solutions that are built into the working environment. First and foremost, the idea is to create a culture that transfers motivation and learning throughout the organization by virtue of a socialization and invocation process. This can be accomplished by virtue of building competency within the organization â€Å"among employees and local supervisors† (Forman & Jorgensen, 2001, p. 71). It is also necessary to encourage employee involvement in the planning and execution process relative to tasks and

Sample Chapter Essay Example for Free

Sample Chapter Essay Advertising communicates and influences people. It encourages, persuades and manipulates the viewers, readers and listeners or even groups. It drives the behavior of consumers’ tastes and desires in choosing particular product and services. Advertising happens in many different ways. But most of the products were advertised on television because of its various senses being practiced. And in that matter the audience will be able to learn and inform more easily. Advertisers use many different techniques to get people to notice there adverts. Some advertisements used the popularity of a person, for example, they tend to hire artist for endorsing products so that viewers will easily fall to grab the said product. Television advertisement has a great impact when it comes to decision making and lifestyle of the students of the University of Batangas. They really choose the product that is fit and acceptable to their taste. Sometimes patronizing and endorsing can also change their choices of product and services. Some students tend to buy the product being patronize for them to recognize the group and strengthen the sense of belongingness. These observations are based on the survey conducted to undertake the present study. Every individual is easily attracted to those colorful advertisements on TV showcasing their products, companies, etc. , trying to capture viewers and infecting their minds into buying their product and services. It gives familiarity to an individual and it provides information about the product and services they can offer with their own advertising strategies into selling to the market. People are usually led astray by these advertisements forcing them to purchase wants which are not very necessary. In this study, the researchers have focused on shampoo advertising. They use celebrities to fuel aspirations among potential users and would simply start with graphic portrayals of shiny lustrous hair with the brands catchline which is used to emphasize the look and health of hair due to the nourishing action of Pro V. The stress, as always, was on the product and the crucial â€Å"moment of confirmation†, where the visuals show damaged hair being rendered healthy and shiny through shampoo usage. Advertising that is creatively executed helps the brand to break the clutter and build strong impact in the target market. It is very obvious that the products under competition have similar function and benefits but it should still have differences which can give the consumer a satisfaction and an aid to stay and buy the product. And they have different ways how their product will communicate to the public. Selected shampoo advertisements such as Pantene, Palmolive, Sunsilk and Rejoice are the main attention of this study since these are the brands mostly aired on television. The researchers have come up with the study because they believe that shampoo advertisements should be given consideration since it really brings an intensive impact to the society. Theoretical Framework The re-conceptualizing of the audience is clearly articulated in uses and gratifications theory. This study is anchored on the uses and gratification theory of Katz, E (1959) that deals with the effect of people on the media. The theory describes mass communication, as it provides an approach that is audience-centered. It deals with how and why people adopt specific media to satisfy their needs. The theory places more focus on consumer, or audience, instead of the actual message itself by asking â€Å"what people do with media† rather than â€Å"what media does to people. † It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audience is responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers’ gratification. For example, television advertise a particular product the viewer/s consumer will have an idea about it and the tendency to buy and the quality of advertisement will excel by the means of how percent of people patronize the products. . In this theory states the benefits of one to another. Statement of the Problem This research aimed to assess the implications of selected shampoo advertisements on the buying behavior of AB students of the University of Batangas. Specifically, the research sought to answer the following questions: 1. What is the profile of the respondents in terms of following: 1. 1. age; 1. 2. course; 1. 3. year level; and 2. What are the shampoo brands bought by the respondents? 3. How often do the respondents buy the shampoo brands? 4. How often are the respondents exposed to television shampoo commercials? 5. To what extent do the shampoo advertisements affect the respondents’ buying behaviour? Significance of the Study Today, a large number teenagers and student with various group, gender, educational level are seeing advertisement on various television medium and on habits, living has a broader impact. Thus, the researcher believed that after this study the student will be able to; a. Recognize how television advertisement affects their social interaction with their group, b. Educate and gain deeper understanding of advertising consequences and effects, c. Know the relevance of advertising in shaping the society To the future researcher – the result of this study would provide them the relevant information needed in accomplishing future studies and concerns. Scope, Limitation and Delimitation of the Study This study encompasses the entire range implications of selected shampoo advertisements on the buying behavior of Female AB students of the University of Batangas, AY 2013-2014. It also focuses on identifying the profile of the respondents as regard to their age, gender, course, year level and monthly family income; the shampoo brands commonly bought by the respondents; how frequent the respondents buy shampoo; how often are the respondents exposed to television shampoo commercials; and the extent of shampoo commercials that affect the respondents’ buying behavior as consumers in terms of brand’s popularity, endorser’s influence, price of the shampoo brand, package design of the shampoo brand, message presented by the advertisement, advertisement’s creative execution and presence of values, attitudes, and lifestyles of the audience. This research study consisted of 126 respondents from AB students of the University of Batangas. It intended to evaluate and scrutinize the results of the respondents from the items raised in the researcher-made questionnaire. This study is limited to the response of the viewers on shampoo advertisements and its involvement to the respondents. On the other hand, the researchers did not incorporate the other television advertisement, but rather concentrated or focused on shampoo advertisements. It did not also include the technical aspects of advertising in its broad meaning. Definition of Terms To ensure better understanding of the study, the following terms were defined according to their textual and optional meaning; Advertisement – This pertains to something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement. Attitude – This refers to a learned tendency to behave in a consistently favorable or unfavorable manner with respect to a given object, idea, person, or situation. Buying behavior – (also known as consumer behavior) is the process involved when individuals or groups select, purchase, use, or dispose of products or services, ideas, or experiences to satisfy needs and wants. Brand – This refers to the name, term, design, symbol, or any other feature that identifies one sellers product distinct from those of other sellers. Consumers – This is a person or group of people, such as a household, who are the final users of products or services. The consumers use is final in the sense that the product is usually not improved by the use Creative execution – This refers to the manner in which an advertising appeal is carried out or presented. A particular advertising appeal can be executed in a variety of ways and a particular means of execution can be applied to a variety of advertising appeals. Endorser – This is a person who may or may not be users of a particular product or service that may lend their names to advertisements for such products or services for a fee. Lifestyles – This pertains to the non-demographic characteristics of people when describing their behavior, such as recreational habits. Value – These are shared beliefs among group members as to what behaviors are desirable and non-desirable. Television – TV, the abbreviation for television is a telecommunication device used to transmit moving visual media. It became popular in the mid-twentieth century as a medium for entertainment. â€Å"TV† may also refer to the physical device. Televisions are used to view various subscription based programming, movies (via an additional media player), and recent models can also be used as computer monitors. Television advertisement – This refers to the use of commercial advertisements as a means of promoting a companys products or services through the television. It can be done on cable TV, national TV or the local stations. The concept behind it is to bring advertising commercials, production and campaigns to TV viewers in between their favourite programs as this is set to get their attention. Successful TV advertising is witty, thoughtful short and straight to the point.

An Overview Of The Date Palm Environmental Sciences Essay

An Overview Of The Date Palm Environmental Sciences Essay Date palm (Phoenix dactylifera L.) is known as tree of life plays an imperative role in the life of the people living in scorched regions of the world. It is an ancient and valuable fruit, as the dates name has been and is mentioned in holy books like the Quran, Torah and Buddha (Belarbi et al., 2000; Falade and Abbo, 2007). Prophet Muhammad (PBUH) is reported to have said that the best assets is the date palm, that it is used for curing many disorders, and He (PBUH) urged Muslims to consume dates (Zaid and de Wet, 1999). Muslims deem it as a virtue to eat dates at Iftar in the month of Ramadan. It has been cultivated in the Middle East since at least 6000 BC (Al-Qarawi et al., 2003). At least 2000 or more different cultivars of date palm exist all over the world (Ali-Mohamed and Khamis, 2004). The Date fruit provides a good source of carbohydrates, fibre, minerals, and vitamins, but it contains a minute amount of fat and protein (Baloch et al., 2006; Al-Farsi et al., 2005; Mohamed, 2000). Date fruit is also suitable for hypertensive persons because of its high amount of potassium and low content of sodium (Al-Hooti et al., 2002). New studies have reported that date fruit has antimutagenic and anticancer action (Ishurd and Kennedy, 2005; Vayalill, 2002). The ripening of the date fruit is considered by four different stages/phases based on color, softness, moisture, and sugar content. (1) Kimri stage: at this phase the fruit is quite hard, the color is green and it is not fit for edible purpose. At this phase the fruit attains a rapid increase in weight, volume and build up of reducing sugars that will weaken at the end of this stage. (2) Khalal stage: at this stage, date fruit gains its maximum weight and size. The dates total sugar and acidity will boost as its water content decreases. At the end of Khalal stage, the fruit is physiologically mature and hard. (3) Rutab stage: ripening of date fruit starts at this stage. Its colour changes and its texture become soft. It begins to lose astringency and starts acquiring a darker and less attractive colour than the previous stage. (4) Tamar stage: the date fruits are fully ripe at Tamar stage and texture of the flesh is soft. At this stage, date fruit contains its maximum total solids an d it is in the best condition for storage. Some references have mentioned another a very early stage named called Hababauk. This term is used for the female flower and also used for the period after pollination, in which the young fruit is still creamy before gradually turning green at the Kimri stage. Generally, date fruit is harvestable and marketable at three stages including Khalal, Rutab and Tamar that depend on cultivar characteristics, especially soluble tannins levels (Ismail et al., 2001; Hong et al., 2006; Awad, 2007). Although there are many cultivars of dates, some have become pre eminent in the world market (Krueger, 2001; Nixon, 1950). Deglet Noor, meaning date of the light in Arabic, comes from the Algerian Sahara and is one of the leading cultivars grown in North Africa and California. Halawy, meaning sweet in Arabic, is a soft, high-quality date with rich flavour from Iraq. Khadrawy, meaning green in Arabic, is a short and moderately productive tree with soft fruit from Southern Iraq. Climate is one of the major factors that affect all aspects of life and realistic crops cultivation depends on proper understanding of climatic condition. Proper understanding of climatic condition can help farmers in doing cultivation at an opportune time and supplying plants needs during growth period. The ripening season of date palm starts with the rise in summer temperature with July and August, which is the peak production period. Unfortunately, the monsoon rains also falls within these months of the year, which is a real bottleneck for this crop. Hillawi and Khadrawi are the major varieties cultivated in Punjab. These varieties are semi dry and ripened early in July and face a huge problem of monsoon rains. The coincidence of date ripening period with the monsoon season means the crop receives heavy damage by rain and a few minutes of rain can destroy upto 80% of the date crop (ASF, 2010) The fruit during this period is at eatable (Khalal/Rutab) stage and prone to infestation by insects/birds and diseases that invade at a rapid rate under the favourable climate of relatively reduced temperature with high humidity. This adverse situation persists for several weeks. The extent of the losses contributes to accumulate so long as the fruits stay on the trees for want of Dong formation until the end of July (Saleem et al., 2005). Rain and high humidity may cause physical damage to the fruit in period preceding the ripening. When this happens, cracks appear on the fruit surface through fungi and bacteria may enter causing fermentation and souring of the fruit rapidly (Olin, 2002). It is worth mentioning that the amount of any particular rain is of less importance than the conditions under which it occurs (Nixon and Carpenter, 1978). Traditional methods of date fruit ripening/curing are popular in many areas of the country, in which fruit at the Dong stage are spread on the mats or plastic sheets and exposed to sun in an open air. The quality of sun dried product under dusty condition becomes very poor and non-uniform with a low yield. Due to persistent rain and stormy conditions a large amount of the harvested dates become mouldy, fermented, and dusty, damaged by the birds and insects. The present study will be therefore conducted on the ripening aspects and fruit quality of date palm with respect to monsoon rains, by evaluating the potential of preharvest ethephon application on ripening enhancement and fruit quality of date palm at Kimri and Khalal stages, studying the role of different chemicals on the ripening behaviour and fruit quality and ripening and quality assessment of date fruit will also investigated by the influence of hot water treatment by harvesting the fruit at the physiological maturity (Doka/Khalal) stage. V) REVIEW OF LITERATURE: Fruits should be harvested at the correct physiological maturity and state of ripeness (Harman and Patterson, 1984). They are self sufficient with their own catalytic machinery to maintain an independent life, even when detached from the parent plant. Based on their respiratory pattern and ethylene biosynthesis during ripening, harvested fruits have been classified as climacteric and non-climacteric based on the respiration pattern and ethylene production during ripening. Climacteric fruits, harvested at physiological maturity, can be ripened off the parent plant. The respiration rate and ethylene formation though minimal at maturity, raise dramatically to a climacteric peak, at the onset of ripening, after which it declines (Gamage and Rehman, 1999). In climacteric fruit, onset of ripening is accompanied by a sharp increase in respiration and ethylene production. The climacteric ethylene is thought to regulate fruit ripening by inducing the expression of many ripening-related genes responsible for autocatalytic ethylene production, cellwall metabolism, chlorophyll degradation, synthesis of carotenoids and volatiles, and conversion of starch to sugar (Gray et al., 1992; Theologis, 1993; Alexander and Grierson, 2002). Non-climacteric fruits are not capable of continuing their ripening process, once they are detached from the parent plant. Also, these fruits produce a very small quantity of endogenous ethylene, and do not respond to external ethylene treatment. Such fruits show comparatively low profile and a gradual decline in their respiration pattern and ethylene production, throughout the ripening process (Gamage and Rehman, 1999). In non-climacteric fruit, there is no dramatic change in the rate of respiration, and ethylene production remains at a very low level. However, in some plant species, some aspects of ripening, such as chlorophyll degradation and fruit softening, are controlled or at least partially controlled by ethylene (Goldschmidt et al., 1993; Wills and Kim, 1995). Ethylene is biosynthesized from methionine via a welldefined pathway in which 1-aminocyclopropane-1-carboxylate (ACC) synthase (ACS) and ACC oxidase (ACO) function as key enzymes. Fruit ripening: Ripening is defined as changes that occur from the latter stages of growth and development through the early stages of senescence and result in characteristic aesthetic and/or food quality (Watada et al., 1984). It is a highly co-ordinated, genetically programmed, and an irreversible phenomenon involving a series of physiological, biochemical, and organoleptic changes that lead to the development of a soft and edible ripe fruit with desirable quality attributes. A wide spectrum of biochemical changes such as increased respiration, chlorophyll degradation, biosynthesis of carotenoids, anthocyanins, essential oils, and flavor and aroma components, increased activity of cell wall-degrading enzymes, and a transient increase in ethylene production are some of the major changes involved during fruit ripening (Brady, 1987). The color change during fruit ripening is due to the unmasking of previously present pigments by degradation of chlorophyll and dismantling of the photosynthetic apparatus and synthesis of different types of anthocyanins and their accumulation in vacuoles, and accumulation of carotenoids such as ÃŽÂ ²-carotene, xanthophyll esters, xanthophylls, and lycopene (Tucker and Grierson, 1987; Lizada, 1993). The increase in flavor and aroma during fruit ripening is attributed to the production of a complex mixture of volatile compounds such as ocimene and myrcene (Lizada, 1993), and degradation of bitter principles, flavanoids, tannins, and related compounds (Tucker and Grierson, 1987). The taste development is due to a general increase in sweetness, which is the result of increased gluconeogenesis, hydrolysis of polysaccharides, especially starch, decreased acid-ity, and accumulation of sugars and organic acids resulting in an excellent sugar/acid blend (Lizada, 1993; Grierson, Tucker, and Robertson, 1981; Selvaraj, Kumar, and Pal, 1989). The metabolic changes during fruit ripening include increase in biosynthesis and evolution of the ripening hormone, ethylene (Yang and Hoffman, 1984), increase in respiration mediated by mitochondrial enzymes, especially oxidases and de novo synthesis of enzymes catalyzing ripening specific changes (Tucker and Grierson, 1987). Alteration of cell structure involves changes in cell wall thickness, permeability of plasma membrane, hydration of cell wall, decrease in the structural integrity, and increase in intracellular spaces (Redgwell, MacRae, Hallet, Fischer, Perry, and Harker, 1997). Fruit softening is associated with cell wall disassembly (Seymour and Gross, 1996) and modifications to the pectin fraction are some of the most apparent changes that take place in the cell wall during ripening (Marin-Rodriguez, Orchard, and Seymour, 2002). The general observation is that softening is accompanied by solubilization of pectin, involving the action of enzymes pectinesterase (PE), polygalacturonase (PG) and pectate lyases (PL) (White, 2002) and hydrolysis of starch and other storage polysaccharides (Selvaraj et al., 1989; Fuchs, Pesis and Zauberman, 1980). This notion was supported by reports of changes in cell wall pectic material in ripening mango (Roe and Bruemmer, 1981), tomato (Besford and Hobson, 1972) and pear (Ahmed and Labavitch, 1980). Fruit ripening and ethylene: The gaseous hormone ethylene regulates a number of plant growth and developmental processes, including fruit ripening. Ethylene plays a major role in fruit ripening in a wide range of plant species (Abeles et al., 1992; Lelievre et al., 1997; Giovannoni, 2004). It is a fruit ripening phytohormone, in minute amounts can trigger many events of cell metabolism including initiation of ripening and senescence, particularly in a climacteric fruit. A number of reviews have been published on the role of ethylene in fruit ripening, particularly in mangoes as well as its biogenesis (Adams and Yang, 1979; Kende, 1993). The pathway for ethylene biosynthesis has been elucidated in apple, and other fruits such as avocado, banana, and tomato (Kende, 1993; Yang and Hoffman, 1984). The first step is the conversion of S-adenosylmethionine (SAM) to 1- aminocyclopropane carboxylic acid (ACC) by the enzyme ACC synthase. At the onset of fruit ripening, expression of multiple ACC synthase genes are activat ed, resulting in increased production of ACC. In most cases, it is the ACC synthase activity, which determines the rate of ethylene biosynthesis. ACC is then oxidized to ethylene by ACC oxidase. Potential of ethephon in fruit ripening: Fruit ripening has been described as an oxidative phenomenon that requires a turnover of active oxygen species, such as H2O2 and superoxide anion (Jimenez et al, 2002). Ethephon (2-chloroethylphosphonic acid), releases ethylene in plant tissues, has aroused interest because of its physiological effects in many fruit species (Cooke and Randall, 1968; Warner and Leopold, 1967). The responses to ethephon appear to be mainly caused by the action of ethylene (Anderson, 1968). Now ethephon is widely used in agriculture for promotion of flowering, fruit ripening, defoliation and so on. Orange, grapefruit, tangerine and green lemon fruits dipped in ethephon solutions for a few seconds to several minutes developed satisfactory marketable color in seven to ten days after treatment. (Fuch and Cohen, 1969; Yong et al., 1970). In pomegranates, however pre-harvest application of ethephon decreased the soluble solids, pH and vitamin C content of the fruit juice (Shaybany and Sharifi, 1973). Rouhani and Bassiri (1977) reported that when date fruits were treated with 0, 125, 250, 500, 1000 or 2000 ppm ethephon and stored in sealed bags or bags with 10 holes. The percentage dry weights of pulp and seed, titratable acidity, soluble solids and respiration rates increased, whereas pH, firmness and astringency decreased with greater maturity. The application of ethephon increased respiration and titratable acidity significantly. Although ethephon concentration and bag type affected ripening, their effects were relatively small; endogenous factors controlling ripening were more important. Ethephon application at 1500 ppm shortly after full bloom on Zaghloul and Samani date palms grown in Egypt advanced fruit ripening by about one month (Kamal, 1995). Musa (2001) reported that effectiveness of ethrel in enhancing the fruit ripening of Mishrigi Wad Khatib and Mishrigi Wad Lagi dates grown in Khartoum, Sudan, was 2-3 fold higher by injecting 2ml of ethrel (480 g/l a.v.) into a pit made in the peduncle compared with 1000 ppm of ethrel spraying over the fruit. Preharvest ethrel application significantly increased the Rutab fruit yield per bunch (7 kg) as compared to the control (4.5 kg) and postharvest dipping of fruit at khalal stage in ethrel at 4.2ml/l and abscisic acid at 1.0 mM significantly enhanced the ripening, compared to the control (Awad, 2007). Ethephon accelerates ripening and improves the peel color of the mangoes (Lakshminarayana et al., 1975). Mixture of ethephon, sodium hydro oxide and water, kept in the vicinity of mango fruit, facilitate the ripening in natural way (Sudhakar, 2006). Nair and Singh (2003) reported that fruit quality in terms of TSS, TSS/acid ratio, sugars and eating quality of mango cv. Bocado was found to improve with ethrel at 2000 ppm. Increase in salt concentration progressively increased the Dong/Rutab formation of khadrawi and shamran date cultivars, and addition of acetic acid enhanced the effect, but acetic acid alone was ineffective (Kalra et al., 1977). Ethephon treatment stimulated the decrement of titratable acidity, anthocyanin accumulation and fruit softening four days after treatment in rabbiteye blueberry. The ripening promotion effect of ethephon on total soluble solids content was observed only eight days after treatment. Ethephon treatment did not affect the fruit enlargement during the investigation period. They concluded that ethephon application for rabbiteye blueberry promote the fruit ripening, but the stimulatory effects of ethephon on fruit ripening were different in degree on each ripening characters (Ban et al., 2007). The stimulatory effect of ethephon on blueberry fruit ripening has been reported by some researchers (Eck, 1970; Forsyth et al., 1977; Lewis and Ju, 1993; Warren et al., 1973). The skin color enhancement effect of ethephon has been noted for apple and cranberry (Eck, 1972; Murphey and Dilley, 1988). In Jonagold apple, ethephon application stimulated the anthocyanin accumulation in the skin, but did n ot affect the total soluble solids content, acidity and fruit firmness (Awad and Jager, 2002). From these results, it is concluded that ethephon application for fruit promotes ripening, but the stimulatory effect of ethephon on fruit ripening differs in degree for each fruit ripening character. Ethylene released by the breakdown of Ethrel ® is the cause of softening of fruit and hastens the onset of ripening of several fruits, including mango, as reported by researchers (Rupinder, Poorinima, Pathak, Singh and Dwivedi, 2007). Role of hot water, sodium chloride and acetic acid in fruit ripening: Recently, wide international interest in heat treatment for quality maintenance and disease control has reflected in a range of literatures. With exposure of fresh agricultural commodities to high temperature, heat shock proteins transcripts and protein levels in such commodities have been shown to increase (Lurie, 1998). Further more, a wide range of fruit ripening processes are affected by heat, such as color (Cheng et al, 1988; Tian et al., 1996), ethylene synthesis (Ketsa et al., 1999), respiration (Inaba and Chachin, 1988), fruit softening and cell wall metabolism (Lurie and Nussinovich, 1996), volatile production. Postharvest heat treatment also can reduce chilling injury in many kinds of fruits during subsequent low temperature storage as well as reduce pathogen level and disease development. Agricultural commodities are large and respond differently by applied heat treatment. Inappropriate heat treatment can also lead to ripening acceleration or heat damage (McDonald et al., 1999; Lurie, 1997). The influence of hot water treatment on the ripening/curing of Dhakki dates with 70 oC performed better than 35 and 93 oC furnishing with 55% product yield of acceptable quality. The yield of improved quality product is further increased to 70% on the optimization of treatment time to 3 minutes. They concluded that Dhakki dates does not require to stay on tree beyond fully mature doka stage for want of dong formation and hence saves at least two weeks hang-on period Saleem et al. (2004). When fruits of Khadrawi and Shamran treated with 2% NaCl alone achieved 72 and 75% ripening by weight, similar studies were also conducted on Khadrawi, Shamran, Zaidi and Thoory date varieties at the doka stage. Sodium chloride (0.5-3.0%), actic acid (0.5-2.0%), or sodium chloride at 1.0% + acetic acid. With Khadrawi and Shamran increased concentration of NaCl resulted in a progressive increase in the ripening percentage of fruits (Kalra and Jawand, 1974; Kalra et al., 1977). Shamshiri and Rahemi (19 99) reported that sodium chloride and acetic acid either separately or combined, significantly increased the TSS and reduced fruit firmness and moisture content. Acetic acid at 2% had a better effect on fruit ripening and sodium chloride, but the fruits with sodium chloride were better in appearance. Mirza and Meraj-ud-Din (1988) treated the fruits of Dhakki and Basra cultivars in doka stage with 3% brine solution, 0.25% acetic acid solution and 0.25% citric acid solution for five minutes and sulfuring them for five hours. Different chemical treatments significantly enhanced the ripening percentage of fruits, brine solution was found to be superior ripening agent.

Essay --

The United States was founded on the right to pursue happiness, just as it was founded on the right for everyone to be considered equal. According to Americas forefather’s equality is innate and the truth to this is undeniable. If our forefather’s saw the kind of equality the world was striving for in today’s society, our forefather’s would be turning over their graves. Being separated from what is socially acceptable is not always easy. When most people are being normal, are they really acting normal- or are they just pretending? There are benchmarks that society has drilled people into believing to be true. These benchmarks are inherently unrealistic expectations that people deem to be true. In the Coca-Cola commercial a girl tries many times through trial and error to look socially acceptable, after much frustration she realizes that the only way she can be happy is if she puts on clothes and makeup she’s comfortable with. Yes society is broken, but we are society so let the change begin with us. By being around people that like us for who we are, accepting our faults, and finding ourselves in society- we can learn to be ourselves. One of the most important qualities in life is being able to find peace of mind but this quality is hard to find if society is constantly following other people’s rules. In the Coca-Cola commercial the girl realizes that even though she look’s socially acceptable, she will only be happy if she wears clothes she’s comfortable with. In today’s society it’s hard to find people that go against what everyone else has conformed to, and when this is seen it makes it even more special, because it creates a chain reaction. When this occurred, the girl acquired insight and emerged as her own person, now being ... ...because that way we can be comfortable and let down out walls that expose our real personality. If we spend time trying to meet this benchmark that society tries so hard to make true- we will always be frustrated, just like how the protagonist was in the commercial. Our faults and weaknesses only make us human and are always inevitable, but when we are surrounded with people that love us for who we are, we learn that these so called â€Å"flaws† only make us unique and are at peace with who we are. Society is at fault for setting this cookie cutter image that a lot of people deem to be true, but these benchmarks are always farfetched which is why people aren’t happy with who they are trying to be. Being able to step in the world without caring what other people think is a great and empowering feeling. Because we only have one life to live- we might as well be ourselves.

Employment Contract Essay

Employment Contract This Employment Agreement is made effective as of June 26th, 2013 and is between Joshua James, Frederick Alan, and Dave Darwin of the Builders Licensing and Training Institute in Grand Rapids, Michigan (referred to as â€Å"the company†) and John Andrews (referred to as â€Å"the employee†). The terms of this AT-WILL Employment Contract are set forth below. Employment. The Company shall employ John Andrews as a building instructor. This employee shall provide to the Company the following services: John Andrews accepts and agrees to such employment, and agrees to be subject to the general supervision, advice, and direction of the owners of the Company. The employee should perform duties that are customarily performed by an employee in this position. The Company shall employ John Andrews at least forty hours a week including holidays. Also, the employee may be required to work weekends and some mandatory overtime every pay period. Best Efforts of Employment. The employee John Andrews agrees to perform to the best of his ability, experience, and talents to perform the duties that may be set forth or expressed by the Company including the implicit terms of this agreement. Ownership of Social Media. Any social media that is used by the employee while under Company time is property of the Company. This includes but is not limited to contacts acquired through the Company examples like addresses, blogs, Twitter, Facebook, Youtube, Linked In, and other social media. Compensation of Employee. As compensation for the services provided by John Andrews under this agreement, the Company will pay John Andrews an annual salary of $50,000 in accordance with the Company’s usual payroll procedures, not including overtime pay which will be based upon the usual hourly rate for such employment. Upon termination of this agreement, payment shall cease, however, John Andrews shall be compensated for periods or partial periods  that occurred prior to the date of termination. Confidentiality After Termination of Employment. The confidentiality of this agreement and information of the company are special and unique assets and need to be protected from improper disclosure. In consideration of this, John Andrews agrees that for a period of two years following termination or removal from the company whether voluntary or involuntary will not directly or indirectly engage in any business competition with the Builders Licensing and Training Insitute. Employee Name ______________________________ Date _________________ Employee Signature _______________________________ Date _________________

Drug Abuse2 essays

Drug Abuse2 essays Drug use among teenagers seems to be on the rise. Marijuana is almost commonplace among kids my age. Many of my friends have tried, or are involved with drugs and I never could understand why. I chose this topic in order to try and get a sense of why people do it, or why it is on the rise among teens. Just like smoking cigarettes, it seems obvious that the effects of drugs are going to be bad and maybe even addicting. So, why would anyone want to get involved with them? Why would they want to put their life in danger like that? These are the questions I asked myself during the interview in order to hopefully get some sense as to why people involve themself with such dangerous substances. According to a study done by the National Institute on Drug Abuse, National Institute of Health the use of drugs among teenagers in eighth, tenth, and twelfth grade is on the rise. The study started in 1991 continues through 1999. They charted the uses of marijuana, cocaine/crack, LSD, inhalants, and cigarettes. According to the charts, the use of all the substances charted by this study increased among the eighth and tenth graders. In the case of the twelfth graders, the use of all substances increased except for the use of inhalants - it decreased. Here are the statistics generated by part of the study: Monitoring the Future Study: Trends in Prevalence of Various Drugs 1991 1992 1993 1994 1995 1996 1997 1998 1999 Marijuana 10.2 11.2 12.6 16.7 19.9 23.1 22.6 22.2 22.0 Crack 1.3 1.6 1.7 2.4 2.7 2.9 2.7 3.2 3.1 LSD 2.7 3.2 3.5 3.7 4.4 5.1 4.7 4.1 4.1 Inhalants. 17.6 17.4 19.4 19.9 21.6 21.2 21.0 20.5 19.7 Cigarettes 44.0 44.2 45.3 46.1 46.4 49.2 47.3 45.7 44.1 1991 1992 1993 1994 1995 1996 1997 1998 1999 Marijuana 23.4 21.4 24.4 30.4 34.1 39.8 42.3 39.6 40.9 Crack 1.7 1.5 1.8 2.1 2.8 3.3 3.6 3.9 4.0 LSD 5.6 5.8 6.2 7.2 8.4 9.4 9.5 8.5 8.5 Inhalants 15.7 16.6 17.5 18.0 19.0 19.3 18.3 18.3 17.0 Cigarettes 55.1 ...